Client: Canadian Red Cross, Toronto Dominion Bank
Product: The Gift of Life

Challenge:
To raise awareness among young people of the vast importance of blood to Canadians.

Solution:
In collaboration with the Canadian Red Cross and the Toronto Dominion Bank, Wisekidz designed and developed a computer trivia game called "The Gift of Life" aimed at elementary school children. Up to four players can test each other's knowledge of "blood" in a spirited, engaging format. The game, rich with instructional material, is set against a backdrop of multimedia elements including numerous animations, tons of sound effects and stunning graphics.

Outcome:
So successful was the initial campaign that numerous revisions and enhancements to the program have been done including follow-on versions for the US market place.

Support Services:

• Product usability testing