Client: Canada Investment and Savings
Product: Snossel of Toog

Challenge:
Canada Investment and Savings came to Wisekidz with the challenge of how to introduce a national "tween" audience (7 - 13 years of age) to good saving habits and make the lessons stick.

Solution:
After conducting focus group research with selected groups of the target audience and supported by secondary market analysis, Wisekidz developed the instructional curriculum. We then crafted a whimsical, yet enduring interactive story concept, supported by instructional content and activities, that was brought to life by illustrated characters. The end result was the "Snossel of Toog," an interactive, online fantasy "savings" adventure.

Outcome:
Promoted and supported by YTV, The "Snossel of Toog", continues to delight, entertain and educate Canadian kids around the country.

Support Services:

• Research (Content, character and usability)
• Character development and illustration
• Content development