Client: Concerned Children's Advertisers
Product: TV&ME

Challenge:
To reformat annual bilingual print publications of teacher guides and parent resources to interactive formats that allow for interactivity, ease of use, links to kid-focused resources, easier distribution and frequent updating.

Solution:
The development of both a CDRom and website with links to the CCA for Kids website.

Outcome:
The popularity of the CDRom and website have far exceeded the client's expectations. Teachers are using the resources as prep work and in the classroom. The client has refocused their strategy to emphasize interactive media over print publications as a more cost-effective and learning effective way of reaching teachers and students.

Support Services:

• Teacher and parent focused copywriting
• User friendly interface design and subject matter navigation
• Interlinking of the educator, parent, corporate and student resources